Short course · 2 Months

Digital Marketing Expert.

Digital marketing involves the strategic promotion of products, services, or brands through online channels to reach and engage target audiences.

Award
Certificate
Duration
2 Months
Tuition (Ghanaian)
GHC 2,500
Intakes
Every 2 months
A guest speaker from industry addressing a SIIMT class

Practical80% of learning is labs, projects and real scenarios.

Overview

About the course.

It encompasses a diverse set of techniques, tools, and strategies designed to optimise online presence, enhance customer interaction, and drive desired outcomes in the ever-evolving digital landscape.

Three students reviewing a social media post on a phone and a laptop
Level
Professional certificate course focused on one practical skill set.
Campus
Nima-Kanda and Spintex, Accra.
Mode
On campus; evening and weekend batches available for people already working.
Intakes
A new intake every two months: January, March, May, July, September and November.

What you’ll study

The syllabus.

Detailed syllabus PDF to follow. Ask admissions for the current module outline.

  • Search Engine Optimisation
  • Meta Ad Manager (Facebook & Instagram)
  • YouTube Ad Manager
  • Google Ad Manager
  • Social media Marketing
  • Pay-Per-Clicks (PPC)
  • WhatsApp Marketing
  • Google Analytics
  • LinkedIn Ad Manager

Entry requirements

Who can apply.

Requirements

  • Basic Understanding of Computers
  • Laptop (at-least i5 processor and 8 GB RAM)

Documents to bring

  • A valid photo ID (Ghana Card, passport or student ID)
  • Your results slip or certificate
  • One passport photograph

Fees

Tuition, January 2026.

In Ghana Cedis. A minimum of 50% of tuition confirms your place; the balance can be paid in instalments. All fees & scholarships

FeeGhanaianNon-Ghanaian
Tuition (whole programme)GHC 2,500GHC 3,000
Application (form) fee, one-timeGHC 200GHC 600
Fees are reviewed periodically. Confirm the current amount with admissions before paying. Scholarships of 10% to 50% of tuition are available after admission.

Careers

Where it applies.

See where your skills can take you. These are typical gross monthly salaries in Ghana cedis, from our 2025–2026 research into the Ghanaian job market, raised by about 10% for the 2026 official pay rise. Real pay moves with experience, employer and the market.

RoleStarting (0–2 years)Experienced (5+ years)
Digital Marketing SpecialistGHC 2,250 – 3,750GHC 4,500 – 7,250
Social Media ManagerGHC 2,250 – 3,250GHC 3,750 – 6,000
SEO Specialistfrom GHC 2,750
Digital Marketing ManagerReached with experienceGHC 3,750 – 5,500GHC 6,000 – 9,250
Content Marketing Specialistfrom GHC 2,250
Per month, before tax and SSNIT. Banks, telcos, fintechs and international firms often pay above these ranges. “From” marks roles with fewer published salaries, so only typical starting pay is shown.

How to apply

Five steps to a confirmed place.

Apply online or at either campus. Documents are reviewed once your application fee is received.

  1. 01

    Register

    Create an account and apply online.

  2. 02

    Pay application fee

    Pay the one-time application fee.

  3. 03

    Submit documents

    Once your fee is received, submit your documents.

  4. 04

    Choose Payment Plan

    Accept the recommended plan or choose your own.

  5. 05

    Pay school fees

    Once your documents and payment plan are approved.

Admission deadlines

Degree programmes (BSc)

Session 1
Opens first week of November · closes last week of March
Session 2
Opens first week of April · closes last week of August

Intakes

Diplomas & short courses

A new intake starts every two months.

Intake months: January, March, May, July, September, November.

Common questions

About this programme.

How to apply for the Digital Marketing Course at SIIMT?

Apply online through the SIIMT application portal or at the Nima-Kanda or Spintex campus, pay the one-time application fee, submit your documents, agree a payment plan, and pay your fees. SIIMT then issues your admission confirmation and Student Portal login.

What are the prerequisites for the Digital Marketing Course?

The entry requirements for this programme are: Basic Understanding of Computers; Laptop (at-least i5 processor and 8 GB RAM). See Entry requirements above for the documents to bring.

Is the Digital Marketing Course suitable for beginners?

Yes, the Digital Marketing Course is suitable for beginners. It covers fundamental concepts in digital marketing and gradually progresses to advanced topics. The course is designed to accommodate learners with varying levels of experience.

What career opportunities are available after completing the Digital Marketing Course?

Completing the Digital Marketing Course opens up various career opportunities in the field of marketing, advertising, and digital media. You can pursue roles such as Digital Marketing Specialist, Social Media Manager, SEO Analyst, and more.

Can I pursue the Digital Marketing Course part-time or online?

Yes. SIIMT offers part-time study: classes are held on campus, in a weekday batch or a weekend batch, so you can study alongside work. Online study is not offered. The days and times are under Overview.

How we teach

Taught the way the work is done.

Most of your time is spent doing: labs, projects and real scenarios, guided by practitioners who have done the work themselves.

Industry practitioners
Learn from lecturers with real-world experience.
Updated syllabus
A modern, industry-aligned curriculum for a changing world.
Career support
Guidance, mentorship and pathways to the job market.
More about SIIMT
Students of different ages working on laptops in a SIIMT classroom while a lecturer helps A student working on a laptop, with notes and a pen on the desk

80%of learning is practical: labs, projects and real scenarios.

Accreditation and recognition

SIIMT is accredited by the Ghana Tertiary Education Commission (GTEC) to offer undergraduate programmes in affiliation with the University of Cape Coast (UCC), registered with CTVET for technical and vocational education, and accredited at Tier 2 by Ghana’s Cyber Security Authority (CSA), with progression toward Tier 1 accreditation underway.

  • Ghana Tertiary Education Commission logoGTECAccredited
  • University of Cape Coast logoUCCAffiliated
  • Commission for Technical and Vocational Education and Training logoCTVETRegistered
  • Cyber Security Authority logoCSATier 2

Your next chapter starts here

Ready to take the next step?

Apply online, or speak to our admissions team at the Nima-Kanda or Spintex campus.

Nima-Kanda 057 080 1631
Spintex 057 644 4457

Three SIIMT graduates laughing together after the ceremony