ProgrammesShort CoursesDigital Marketing

Digital Marketing Masterclass by SIIMT
Teaching Method
Practical Training 80%

Digital Marketing Expert - 2 months

Digital marketing involves the strategic promotion of products, services, or brands through online channels to reach and engage target audiences. It encompasses a diverse set of techniques, tools, and strategies designed to optimize online presence, enhance customer interaction, and drive desired outcomes in the ever-evolving digital landscape.

    • Step 1 – Buy the admission form by visiting campus  (or make an online payment and we will send you the admission form)
    • Step 2 – Visit our campus to submit your registration form for the admission process
    • Step 3 – Make at least a 50% down payment to complete your registration and admission
    • Syllabus 
      • Search Engine Optimisation
      • Meta Ad Manger (Facebook & Instagram)
      • Youtube Ad Manager
      • Google Ad Manager
      • Social media Marketing
      • Pay-Per-Clicks (PPC)
      • Whatsapp Marketing
      • Google Analytics 
      • LinkedIn Ad Manager
    • Admission requirements 
      • Basic Understanding of Computers
      • Laptop (at-least i5 processor and 8 GB RAM)
    • Fees –
      • Ghanaian –  GHC 2,500 per semester
      • Non – Ghanaian – GHC 3,500 per semester
    •  Duration – 2 months
    • Hostel facilities are available
    • Hostel Fees – GHC 600 per month
    • Our hostels are clean and hygenic 
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    • Digital Marketing Specialist

      • Job Description: Plan and execute comprehensive digital marketing campaigns, including SEO, social media, email marketing, and paid advertising. Analyze campaign performance metrics to optimize strategies for increased online visibility and lead generation.
      • Salary: Entry-level: $45,000 – $60,000 | Mid-career: $60,000 – $80,000 | Experienced: $80,000 – $100,000+
    • Social Media Manager

      • Job Description: Develop and implement social media strategies to enhance brand presence. Create engaging content, manage social media accounts, and analyze performance metrics to improve audience engagement and brand awareness.
      • Salary: Entry-level: $40,000 – $55,000 | Mid-career: $55,000 – $70,000 | Experienced: $70,000 – $90,000+
    • Content Marketing Specialist

      • Job Description: Plan and execute content marketing strategies to attract and retain the target audience. Create high-quality content for websites, blogs, and other platforms. Optimize content for SEO and analyze performance metrics.
      • Salary: Entry-level: $40,000 – $55,000 | Mid-career: $55,000 – $70,000 | Experienced: $70,000 – $90,000+
    • Email Marketing Manager

      • Job Description: Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis. Optimize campaigns for lead nurturing and customer retention while ensuring compliance with email regulations.
      • Salary: Entry-level: $45,000 – $60,000 | Mid-career: $60,000 – $75,000 | Experienced: $75,000 – $90,000+
    • SEO Specialist

      • Job Description: Implement on-page and off-page SEO strategies to improve website rankings on search engines. Conduct keyword research, analyze website performance, and collaborate with content creators for optimized content.
      • Salary: Entry-level: $50,000 – $65,000 | Mid-career: $65,000 – $80,000 | Experienced: $80,000 – $100,000+
    • Digital Analytics Manager

      • Job Description: Utilize analytics tools to gather, analyze, and interpret data related to digital marketing campaigns. Provide insights and recommendations to optimize marketing strategies and achieve business goals.
      • Salary: Entry-level: $55,000 – $70,000 | Mid-career: $70,000 – $85,000 | Experienced: $85,000 – $110,000+
    • PPC (Pay-Per-Click) Specialist

      • Job Description: Manage and optimize paid advertising campaigns on platforms like Google Ads and social media. Conduct keyword research, create compelling ad copies, and analyze campaign performance to maximize ROI.
      • Salary: Entry-level: $50,000 – $65,000 | Mid-career: $65,000 – $80,000 | Experienced: $80,000 – $100,000+
    • Influencer Marketing Coordinator

      • Job Description: Collaborate with influencers to create and execute marketing campaigns. Identify suitable influencers, negotiate partnerships, and track the performance of influencer marketing initiatives.
      • Salary: Entry-level: $45,000 – $60,000 | Mid-career: $60,000 – $75,000 | Experienced: $75,000 – $90,000+
    • E-commerce Marketing Manager

      • Job Description: Develop and implement digital marketing strategies specifically tailored for e-commerce platforms. Optimize product listings, create promotional campaigns, and analyze data to improve online sales.
      • Salary: Entry-level: $55,000 – $70,000 | Mid-career: $70,000 – $85,000 | Experienced: $85,000 – $110,000+
    • Marketing Automation Specialist

      • Job Description: Implement and manage marketing automation tools to streamline and optimize marketing processes. Create automated campaigns, lead nurturing workflows, and analyze data to improve efficiency and effectiveness.
      • Salary: Entry-level: $50,000 – $65,000 | Mid-career: $65,000 – $80,000 | Experienced: $80,000 – $100,000+

Please note that these salary ranges are approximate and can vary based on factors such as location, experience, and the specific organization.

Other Programmes Offered By SIIMT

We offer Degree, Diploma, Short Courses and Corporate Training 

We are proud to have served a distinguished list of corporate clients, and below are some of the
organizations whose staff have benefited from our training:

    • Unibank Ghana
    • Shapoorji Pallonji Group
    • Guaranty Trust Bank
    • Ministry of Finance
    • Ghana Police Service
    • Ghana Prison Service
    • Ghana Defense Service
    • Parliament of Ghana
    • Council for Technical Education and Vocational Training (CTVET)
    • Alias IT Solution
    • Labone Senior High School
    • La Presbyterian School
    • Metropolitan Life Insurance
    • And many others

We are a leading Indian University  College Based in Ghana

WHY CHOOSE US?

Practical Training

Bridging knowledge with experience, shaping skills, and preparing for real-world success

Industry Experts

Students learn from industry experts, shaping skills for real-world success and job market.

Updated Syllabus

Our syllabus enriches learning, fostering skills, and prepares students for a brighter future

Why Choose SIIMT